Travel and on-the-go portability
Multiple reviewers specifically mention purchasing the mini size because it is compact and easy to carry in a handbag or makeup bag for quick touch-ups throughout the day during travel.
Low-risk trial of unfamiliar brand
Several customers bought the mini version to test the product and shade match before investing in a full-size cushion, appreciating the reduced commitment.
Reputation and positive reviews
Reviewers note that they purchased based on the product's fame and strong review ratings, with comments like 'レビューがかなり良かったので購入' (purchased because reviews were very good).
Repurchase and brand loyalty
Multiple customers state they are repeat buyers ('I can't stop buying it,' 'Dieses Cushion bleibt mein Liebling'), indicating high satisfaction and loyalty to the product.