Idol/influencer association
Multiple reviewers mention buying because aespa's Winter is the brand ambassador, and cite her as a reason for trying the product.
Color-correction reputation
Many buyers purchased specifically to cancel yellow undertones or redness, having heard the tone-up effect is effective.
Cute packaging and gift value
The jelly-look compact and included pouch are frequently cited as reasons to buy, including as gifts for mothers/friends.
Repeat purchase/loyalty
A notable number of reviewers say this is their 2nd, 3rd, or long-term repurchase, citing it as a makeup staple.
Price/promotion via Olive Young
Some Korean reviewers note buying through Olive Young's own promotions/coupons rather than other retailers for a better price.