Repurchase / brand loyalty
A very large share of reviewers mention buying their 2nd, 3rd, 4th or even 5th tube in different shades, showing strong repeat-purchase behavior tied to trust in the 3CE brand.
Wide, flattering shade range
Reviewers across warm, cool, and neutral undertones consistently find a shade that suits them, driving purchases of multiple colors from the 20-shade lineup.
Social media / word of mouth
Several reviews mention discovering the product via viral social posts (e.g., 'buzzed on X'), celebrity association (Sandara Park), or friend recommendations.
Sales and pricing
Multiple reviewers cite buying during promotions/sales, noting good value especially when bundled with bonus items like a mini tint or mirror.
Gifting
Some buyers purchased the product as a gift for family members (e.g., 'gave it to my mom'), reflecting its perception as an approachable, giftable K-beauty item.