— · Makeup
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4.5
353 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Oil control reputation
Many buyers purchased specifically to manage midday shine and sebum, citing its reputation as an effective touch-up mattifier for oily/T-zone skin.
Viral/influencer and social trend exposure
Several reviewers mention buying after seeing it trending on TikTok, KOL recommendations, or because it was 'so popular online,' especially the limited-edition pink packaging.
Cute/collectible packaging
A notable share of buyers admit to a 'pacage buy' motivation, drawn in by the pink cushion-like compact, limited collaborations, and gift-worthy design.
Repurchase/loyalty to Etude sebum line
Existing fans of Etude's other sebum powders or serum cushion repurchased this jelly version out of brand trust and prior positive experience.
Alternative to traditional powder
Buyers with dry or sensitive skin sought this as a less-drying, less-cakey alternative to loose setting powders.
How they use it
Midday touch-up tool
Most commonly patted onto the T-zone or oily areas throughout the day to blot shine without disturbing makeup, using the built-in puff.
Pre-makeup primer step
Skin concerns raised — and how the product addressed them
✓The majority of reviewers with oily or T-zone-prone skin report the product effectively absorbs sebum and reduces shine for touch-ups throughout the day.
✓Users note a visible soft-focus, blurring effect that makes pores appear smaller or less noticeable after application.
✓Mixed results: some dry-skin users find it non-drying and gentle, while others report it made their skin feel tight, flaky, or overly dried out.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Some users apply it after sunscreen/skincare and before foundation or cushion to control sebum from the start of the routine.
Bare-skin/no-makeup use
Frequently used alone on bare skin for a soft blurred matte finish on no-makeup days.
Seasonal, summer-focused use
Predominantly used in hot, humid summer months for heavy sweat/oil days; several users note it's less needed or too drying in winter.
Light patting technique required
Reviewers note it must be applied with a gentle press rather than rubbing, or it can lift foundation/concealer underneath.
✓Many use it specifically to extend makeup wear by controlling midday oil breakthrough, though a portion feel the mattifying effect doesn't last as long as powder.
✓A few sensitive-skin reviewers found it gentle and suitable with no irritation, describing it as comfortable for reactive skin types.
Concerns and outcomes summarized from reviews; percentages are approximate.
