— · Cleanser
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4.7
96 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & YouTuber Recommendations
Multiple reviews mention discovering the product through Korean YouTubers and TikTok content creators, leading to purchase decisions based on trusted recommendations in the K-beauty community.
Repurchase & Brand Loyalty
A significant portion of reviews explicitly state repeat purchases (2nd, 4th, 15+ purchases), indicating strong product satisfaction and customer retention among established users.
Large Size & Value for Money
Consumers frequently cite the oversized tube as a key purchase driver, appreciating the cost-effectiveness and extended product lifespan compared to typical cleansers.
Targeted Skin Benefit (Oily & Acne)
Buyers with oily, acne-prone, or congested skin specifically purchased this product after learning it effectively controls sebum and improves pore appearance.
Sample Trial Conversion
Several reviews mention receiving samples first, then purchasing the full-size product after positive trial results, suggesting effective sampling campaigns.
How they use it
Morning & Evening Cleansing Routine
Reviews indicate use as both morning and PM cleansers, with some users integrating it as their sole facial cleansing product in daily skincare routines.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Frequency: Daily Use (with Caution for Sensitive Skin)
Most positive reviewers use it daily without issue, though some sensitive-skin users note it should not be used daily due to potential dryness or irritation.
Exfoliation-Focused Routine Step
Users explicitly reference using it for gentle exfoliation benefits from the AHA+BHA blend, appreciating the smoothing and texture-refining effects after use.
Layering with Other Products
One review mentions pairing it with other MEDI-PEEL products (referencing the green variant), suggesting it fits into multi-step K-beauty routines.
