— · Makeup
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4.7
46 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand Loyalty & Repurchase
Multiple reviewers mention having previously purchased other VIDIVICI products (cushions, serum foundations) and bought the BB cream based on positive prior experience with the brand.
Sample & Travel Convenience
The inclusion of a 5ml mini BB cream in the set appeals to consumers wanting trial sizes for travel and portability, with several noting the refill is easy to carry in bags.
Influencer & Word-of-Mouth Recommendation
Some reviewers explicitly state they purchased after hearing the product was good or popular, suggesting social proof and community discussion drive purchase intent.
Skincare-Forward Formula
Consumers are attracted to BB creams with skincare ingredients and a position between BB and CC cream, appealing to those wanting makeup with skin-beneficial properties.
Shade Range & Color Match
The availability of multiple colors and notably brighter/warmer shades compared to competitor products encourages purchase among consumers seeking natural skin tone matching.
How they use it
Lightweight Daily Makeup & Casual Wear
Reviewers frequently use this as an easy-to-apply daily option on days off or for light outings, appreciating its non-burdensome feel.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Foundation Mixing & Layering
Multiple consumers layer the BB cream under or mix it with matte pads, foundations, and cushions to customize coverage and finish.
Serum-Like Base Application
Some use it as a skincare step or base rather than standalone foundation, leveraging its moisturizing serum-like texture to prepare skin before other products.
Summer & Seasonal Rotation
Reviewers specifically note using it during summer due to lightweight feel, and mention plans to use it year-round including winter for moisture.
