1+1 value bundle
Many reviewers cite the two-pencil set as a major reason to buy, calling it cost-effective since the product is used up quickly and the promotion offers two for one price.
Cute collaboration packaging
Frequent mentions of the Mangom/'pechanko kuma' bear character collaborations and random lucky-charm cards drove purchases from fans collecting all variants, even among casual brow-makeup users.
Repeat purchase / brand loyalty
A large share of reviews explicitly state this is a repurchase (some noting 5th, 8th, or even 10th+ repeat buy), indicating strong habitual demand once trialed.
Influencer / social media recommendation
Several reviewers mention buying because a trusted YouTuber, makeup artist, or Xiaohongshu (Little Red Book) post recommended the pencil.
Thin tip novelty vs. competitors
Buyers switching from other brands (Espoir, Canmake, Cezanne) mention wanting a finer, more precise pencil than what's available in their home market.