Brand loyalty & repeat purchase
Many buyers are repeat Torriden customers, citing high average product quality across the brand's skincare line and past positive experience with this cleanser (some on their 3rd-6th tube).
Sensitive/dry skin reputation
Reviewers frequently bought it specifically because they have dry, sensitive, or thin skin and were seeking a gentle, non-stripping option, often after other cleansers proved too harsh.
Online/influencer recommendation
Several reviewers mention buying after seeing YouTube, TikTok, or online site recommendations, or based on other customer reviews praising the product.
Value of the double-set bundle
The 150mL+150mL set is frequently cited as a good deal/cost-per-use ('cospa' in Japanese reviews), encouraging bulk buying and sharing with family members.
Gifting
Multiple reviewers purchased the set as a gift for mothers, friends, sons, or husbands, citing its gentle, universally suitable formula.