— · Makeup
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4.7
95 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Celebrity/Influencer Endorsement
Multiple reviewers mention purchasing after seeing the product worn by celebrities (e.g., 'Winter'), indicating strong influencer-driven demand on social platforms and marketplaces.
Color Range & Aesthetics
Consumers repeatedly cite the appeal of specific color options and attractive packaging design as primary purchase drivers, often buying multiple shades or on recommendation from friends/family.
Promotional Pricing
Several reviews explicitly mention purchasing during sales or at discounted prices ('bug price,' 'sale price'), suggesting price sensitivity and deal-hunting behavior in the target demographic.
Repurchase & Brand Loyalty
Multiple 'repeat customer' comments ('2nd', '3rd', '4th purchase') indicate strong product satisfaction and established brand preference among regular users.
Cross-Border Shopping for Value
One reviewer noted purchasing on Olive Young specifically because it was significantly cheaper than availability in their home country (Sweden), highlighting international price arbitrage motivation.
How they use it
Daily Casual Wear
Reviewers describe using the product as an everyday lipstick for quick application ('when in a hurry,' 'daily use'), suggesting it functions as a go-to item rather than occasion-specific.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering & Modulation
Consumers use dabbing ('ポンポン塗り'/tapping application) and light layering techniques to control color intensity and suit different skin tones, indicating the product works well for buildable coverage.
Blending with Other Products
Multiple users mention blending the matte lipstick with other shades or creating gradients ('グラデーション'), showing versatility in combination with other lip products.
Mask-Compatible Concern
One reviewer noted the product transfers heavily onto masks, suggesting some consumers use it strategically to avoid marking during masked periods.
