Repeat purchase / brand loyalty
Many reviewers explicitly say they are buying their 2nd, 3rd, or 8th tint in the line, calling it their 'holy grail' or 'life lip' product they keep restocking.
Wide shade range for different skin tones
With 24 colors, buyers cite finding shades that suit cool, warm, spring, and autumn tones, as well as darker or two-tone lips.
Bonus gifts and set promotions
Several buyers purchased specifically for bundled extras like mini gloss, keyring lip jam, or blush, and sales/discounts drove purchase timing.
Reputation for glowy, hydrating formula
Reviewers compare it favorably to competitors like rom&nd Juicy Lasting Tint, citing better pigmentation or a less sticky, more moisturizing feel as a reason to choose Peripera.
Influencer/social media exposure
Some reviewers mention buying because a color trended on YouTube or social media, though a few noted the real-life shade differed from influencer swatches.