— · Makeup
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4.7
113 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and line expansion
Consumers familiar with CLIO's cushion foundation products purchased the liquid version to try the same formula in a different format, often citing better value and comparable or superior performance.
High-coverage foundation reputation
The Kill Cover line's reputation for effective coverage despite lightweight texture attracted buyers specifically seeking that performance balance, with many noting the brand's recognition in Korean beauty.
Price and value during promotions
Buyers cited attractive pricing, especially during sales, and appreciated the inclusion of bonus puffs/sponges, making it an affordable alternative to luxury brands like Estée Lauder.
Influencer and social media discovery
Multiple reviewers indicated discovering the product through Korean beauty trends on Instagram and TikTok, or through recommendations from friends and testers in-store.
Skin-specific recommendations
Consumers with dry, sensitive, or combination skin purchased based on reviews indicating the formula would not irritate or dry out their skin type.
How they use it
Thin-layer application with tools
Users typically apply the foundation in light layers using spatulas or beauty sponges rather than fingers, often requiring only half a puff or minimal product for buildable coverage.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Mixing and blending with other products
Some users mix the foundation with other foundations or use it selectively on darker areas to adjust shade, leveraging its liquid consistency for custom coverage.
All-day wear with variable longevity
The foundation is reported to last 8–10 hours on most skin types, though longevity depends on primer use, moisturization level, and individual skin characteristics (oilier skin reports longer wear).
Primer and moisturizer dependency
Multiple reviewers noted that performance improves significantly when used with a primer and requires a well-moisturized base, particularly for dry or sensitive skin users.
Fast-setting application window
Several users noted the formula sets quickly, requiring rapid, skilled application to avoid pilling, creasing, or uneven coverage if not worked efficiently.
