Brand reputation and ingredient quality
Multiple reviewers mentioned purchasing specifically because they had heard TOUN28 was good and appreciated the natural ingredient composition, particularly for dry skin types.
Gift-giving occasions
Several customers bought this product as gifts for mothers and elderly relatives (Bumo), suggesting strong appeal as a thoughtful beauty gift.
Post-natal skincare routine
At least one reviewer specifically purchased for postpartum skincare, indicating targeted use during recovery periods.
Aromatherapy and wellness appeal
Customers were drawn to the aromatic and meditative benefits of the scent, seeking stress relief and relaxation beyond basic moisturizing.
Positive online reviews and recommendations
Reviewers explicitly stated they purchased based on favorable feedback they had read online, demonstrating word-of-mouth influence.