— · Makeup
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4.7
524 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
1+1 value bundle
Reviewers repeatedly cite the '2-for-1' set (sometimes with a bonus tweezer or mini mascara) as extremely cheap compared to Qoo10/other retailers, driving impulse and stock-up purchases.
Word of mouth / influencer & SNS hype
Many buyers say they purchased after seeing YouTubers, Instagram/TikTok creators, or Korean makeup artists use it, or because it is described as a 'national' Korean mascara.
Repurchase / loyalty
A large share of reviews are explicit repurchases, with some users on their 4th or 5th tube, indicating strong brand and formula loyalty over other mascaras tried.
Solves straight/stubborn lash curl-drop problem
Reviewers with straight Asian lashes specifically say they bought it after failing with other 'curl keep' formulas and finding this one to actually hold curl all day.
Cute limited-edition packaging
Several reviewers admit to a 'packaging purchase' (パケ買い), especially for the Princess Edition, buying it partly for the visual appeal even when they already had stock.
How they use it
Daily, all-day wear
Most reviewers apply it once in the morning and report it holding curl and color from morning to night without touch-ups.
Skin concerns raised — and how the product addressed them
✓The majority of reviewers, including those with typically straight Asian lashes, report the curl holds all day where other mascaras failed.
✓Many report zero smudging even in sweat or humidity, but a notable minority still experience under-eye darkening by evening, so results are inconsistent.
✓Most reviewers say the formula applies cleanly without clumps, aided by a thin brush that separates lashes well.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Used with lash tweezers for bundled 'wispy' lash look
The included tweezer is used to press/separate lashes into the popular Korean 'idol lash' clustered look while the formula is still wet.
Layered with a curl-keep primer/base
Some heavy users pair it with a separate mascara base or hot eyelash curler first for extra hold, especially for very straight lashes.
Applied to lower lashes as well as upper
A number of reviewers use it specifically on lower lashes for volume, though a few note it can smudge/darken under the eye there.
Removed with dedicated bi-phase/point remover
Frequent mention that regular cleansing oil or milk cleanser doesn't fully remove it, so users pair it with a specific waterproof mascara remover.
✓Not fully solved — reviewers confirm strong hold but say a dedicated remover is required since regular cleansers leave residue.
✓Partially solved — many feel volume improves, but some volume-variant users say fullness is minimal compared to expectations.
Concerns and outcomes summarized from reviews; percentages are approximate.
