Repurchase and brand loyalty
Many customers are repeat buyers who stock up during sales events and consider this their go-to puff. Reviews mention buying it multiple times and it being an essential item in their makeup kit.
Influencer and social media discovery
At least one review explicitly mentions discovering the product through YouTube content, indicating the product benefits from online beauty community recommendations.
Superior product performance reputation
Customers purchase specifically to replace lower-quality puffs and beauty sponges, drawn by JUNGSAEMMOOL's reputation for quality makeup tools mentioned across multiple reviews.
Bundle or promotional offers
Some customers purchased for bonus items (mini cushion gifts) or during discount events, suggesting promotional strategies drive acquisition beyond organic demand.