Zootopia Collaboration & Packaging Appeal
The vast majority of purchases were driven by the adorable popsicle-shaped Zootopia design. Consumers explicitly state they bought it for the packaging ('パケ買い'—package buying) and view it as a collectible item that enhances their cosmetics collection.
Gift-Giving Occasion
Multiple reviews mention purchasing as gifts for girlfriends or friends, with recipients expressing delight at both aesthetics and functionality. The product's cute factor and dual-use nature make it appealing for gifting.
Price and Value Proposition
Consumers note favorable pricing for the Zootopia collaboration bundle, with one review specifically commenting 'Can I get Zootopia goods at this price?!' indicating strong perceived value for licensed merchandise.
Repurchase & Color Collection
Some customers purchased multiple color variants after initial satisfaction, indicating the product supports repeat purchasing and color-collecting behavior.
Portability and Convenience
The compact size and key ring/charm feature attracted consumers seeking easy-to-carry lip and cheek products for touch-ups throughout the day.