Sensitive and Rosacea-Prone Skin Relief
Many consumers specifically sought this product to manage rosacea, eczema, and sensitive skin conditions. Reviews indicate it was chosen after dermatologist recommendations and as a solution for skin irritation from other sunscreens.
Physical/Mineral Sunscreen Safety
Buyers prioritized the non-chemical (ノンケミカル) formulation and absence of harmful ingredients like alcohol and fragrance, viewing it as safer for long-term daily use and post-medical procedures.
Repeat Purchase and Loyalty
Multiple reviewers mentioned being repeat customers for 2-8+ years and having bottles in regular stock, indicating word-of-mouth success and established trusted-brand status among existing users.
Promotional Pricing and Value
Several early reviews highlighted 100 JPY promotional pricing and perceived good value for the product quality, which likely drove initial trial purchases.
Lightweight and Non-Greasy Profile
Consumers specifically bought this seeking a mineral sunscreen that wouldn't feel heavy or greasy, with good makeup compatibility for daily wear.