Sebum control reputation and viral popularity
Multiple reviewers mention purchasing specifically after hearing positive reviews or seeing it recommended on social platforms. The product's reputation for oil control and unique cooling properties drove impulse purchases.
Summer season suitability
Many consumers purchased this product in anticipation of or during warm months, viewing it as an essential summer item. The cooling sensation and oil-control properties made it seasonally relevant.
Set value and mini size inclusion
The product bundle with both full and mini sizes attracted buyers seeking convenience and portability. Reviewers frequently cited appreciation for the travel-sized option as a purchase motivator.
Brand trust and line loyalty
Several reviewers mention prior positive experiences with other Espoir products (notably the Be Velvet cushion foundation), prompting them to purchase this complementary item.
Unique product category
One international reviewer noted there is no equivalent product readily available in the US market, positioning this as a must-try novelty item.