— · Makeup
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4.1
86 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Gift bundling and packaging appeal
Multiple reviewers cite the cute collaborative pouch (Hug Your Skin collab) and summer box presentation as purchase drivers, often admitting they bought despite initial hesitation because of the included accessories.
Sheer, buildable water-tint concept
The innovative powder-mixing mechanism and water-like formula attract consumers seeking lightweight, customizable lip color that does not feel heavy or sticky—a contrast to traditional thick tints trending on social media.
Brand reputation and repeat purchase
Several reviewers mention buying repeatedly (5th purchase) or specifically seeking Oiad products because of familiarity, suggesting established brand loyalty in Korean beauty communities.
Color aesthetics and natural finish
Consumers purchasing for the specific color range (coral, dusty pink, berry tones) and their natural, gradient-stain appearance, particularly for summer or neutral makeup routines.
Lightweight, non-sticky formula preference
Buyers explicitly seeking alternatives to heavy or adhesive tints appreciate the fresh, dry-down feel and smooth application without clumping or texture buildup on lips.
How they use it
Daily lip routine with layering
Reviewers describe using it as their primary daily tint, often layering with gloss or lip oil on top to offset dryness and maintain moisture while preserving the tint's long-wearing properties.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Pre-application shaking requirement
Users must shake the bottle before each use to mix the white powder with the liquid; some find this routine convenient and fun, while others report it becomes tedious or they forget to shake, resulting in uneven application.
Seasonal summer use
Multiple mentions of using the product during summer for its transparent, cooling aesthetic and water-like feel, suggesting lighter color application and more frequent reapplication in warmer months.
Light, natural color building
Consumers apply thin layers and build gradually to achieve desired coverage, using multiple applications rather than single-stroke saturation, accommodating the product's sheer-pigment nature.
Pairing with lip moisturizers and lip balms
Heavy reliance on accompanying hydrating products (lip oil, moisturizing balm, or barrier cream) to prevent dryness, dry patches, and lip peeling, particularly for those with sensitive or dehydration-prone lips.
