Promotional pricing and value
Multiple reviews highlight purchasing due to the attractive 1+1 special set pricing (approximately 10,000 won for two units), making it an affordable entry point for consumers and gift purchases.
Influencer and word-of-mouth recommendations
Consumers report buying based on positive reviews they read online and recommendations from others (e.g., 'They said that Arte Vegan SunBB was good'), indicating strong social proof influence.
Repurchase and brand loyalty
Several reviews indicate the consumer had already purchased once and returned for additional units or recommended it to family members (e.g., mother purchases), showing satisfaction-driven repeat buying.
Pad-free sunscreen convenience
Consumers specifically sought this product as a portable, pad-free sunscreen alternative for on-the-go use during school or travel without additional application tools.