— · Makeup
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4.6
151 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Natural lip look and overlining capability
Consumers frequently purchase this product specifically for achieving a My Lips But Better (MLBB) effect and subtle overlining, attracted by its ability to create soft, natural-looking lip enhancement without harsh definition lines.
Creamy formula and easy blending
The smooth, creamy texture and blendability are repeatedly cited as key purchase drivers, with many buyers attracted to the product for its superior glide-on application compared to other lip liners.
Shade variety for different skin tones
The 9-color range appeals to consumers seeking options for cool-toned, warm-toned, and neutral complexions, with many repurchasing specific shades that match their natural lip color.
Viral trend and influencer recommendations
Multiple reviews reference YouTube, TikTok, and Instagram recommendations that drove initial purchases, particularly for the Korean lip look trend and plumping effects.
Repurchase item and brand trust
Numerous repeat customers cite lilybyred's overall brand reliability as a reason for repurchasing this specific product, having had positive experiences with other items from the brand.
How they use it
Lip contouring and overlining
The most common use case is defining and extending the lip line with a soft, blurred effect; many consumers specifically use it to overline their top lip or create subtle dimension.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Gradient and blurred lip technique
Consumers use the product to create a soft gradient effect by blending it into lip tints or glosses, leveraging its blendability for the trending blurred lip aesthetic.
Double lip line correction
Users with naturally dark or uneven lip lines specifically purchase this to neutralize and soften visible lip line definitions, creating a more polished appearance.
Multi-purpose as eyeshadow
A notable segment repurposes this product as an eyeshadow stick for shading, particularly in muddy or greyed tones, applying it to the inner corner or crease.
Daily makeup routine application
Consumers integrate this into everyday makeup as a lip base or primer before applying other lip products, with some noting they use it on dry lips for best results.
