— · Makeup
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4.9
46 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer Recommendation
Multiple reviews mention purchasing after seeing recommendations from beauty influencer Hiro (小田切ヒロ) and other content creators on YouTube, Instagram, and TikTok, driving significant initial and repeat purchases.
Color and Shimmer Appeal
Consumers are drawn to the unique pearl finishes, vibrant metallics, and color combinations (sky blue with pink pearls, golden tones) that are not commonly found in the market, with many purchasing multiple color variants after trying one.
Affordable Price & Accessibility
Reviews highlight the competitive pricing and fast shipping from platforms like Olive Young, Shopee, and Coupang, making it an attractive impulse purchase for budget-conscious beauty consumers.
Repurchase & Gift Giving
Strong repurchase intent is evident, with customers buying additional colors and some purchasing as gifts for friends and family based on positive first experiences.
Easy Application for Beginners
The creamy, soft stick texture appeals to makeup novices who find it simple to blend and apply without special tools or expertise required.
How they use it
Inner Corner & Accent Highlighting
Most reviews describe using the product as a point accent on the inner corners of the eyes or as a highlight to brighten the eye area, rather than as a full eyeshadow base.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily Makeup Essential
Multiple reviewers mention wearing it almost every day and unable to imagine leaving home without it, indicating it has become a routine staple for many consumers.
Layering Over Eyeshadow
Several reviews note applying it over other eyeshadow or using it with other 3CE products (mentioned as 'Double Note' variant) to create dimension and enhance existing eye makeup.
Nose & Face Highlighting
Some consumers use it beyond the eyes as a facial highlighter or shimmer on the nose bridge, appreciating the natural shimmer when blended on larger areas.
Occasional Event Use
A few reviews mention purchasing for specific events or occasions, testing in-store before committing to purchase for special makeup looks.
