— · Makeup
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4.6
337 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and repeat purchase
Many reviewers explicitly state this is their 2nd-10th repurchase and that they only use rom&nd or other rom&nd products, citing consistent quality and color across their brow lineup.
Natural, low-effort brow look
Buyers frequently seek out this product specifically because it does not create harsh, dark, or 'stiff' brows, appealing to consumers wanting a no-makeup makeup look.
Social media / word-of-mouth buzz
Several reviews mention buying because the product was trending on Twitter/SNS or recommended by friends who already used it.
Price-to-value ratio
Multiple reviewers highlight the reasonable price relative to quality, including bundled pencil + spoolie brush, as a purchase motivator, especially in Japan and Korea.
Color range for matching hair/brow tone
Buyers cite the range of shades (grey, taupe, brown) that let them match dyed or natural hair colors, including blonde and black-haired users finding suitable options.
How they use it
Daily brow-filling step
Used as a core daily makeup step to fill in and shape eyebrows, often applied every morning as a quick, minimal-effort routine item.
Skin concerns raised — and how the product addressed them
✓Reviewers say the pencil effectively fills in bald spots and sparse areas, including for those with dyed or thinning brows, without looking overdone.
✓Some users note the product fades faster on oily skin and recommend applying powder or oil-control products first to improve longevity.
✓A few reviewers mention needing to press firmly, which could be a minor friction/irritation concern for sensitive brow skin, though no allergic reactions were reported.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layered with brow mascara/gel
Many users pair it with rom&nd brow mascara or brow gel for added hold and to adjust tone when they change hair color.
Built up for intensity control
Because pigmentation is sheer, users often go over the same area multiple times to build up color intensity rather than getting strong color in one stroke.
Used with powder/oil control
Several reviewers note needing to mat down oily skin or use setting powder around brows first for the pencil to show up and last longer.
Dual-end brush for blending
The spoolie/brush end is commonly used to soften and blend strokes for a diffused, natural finish.
✓The flat tip is credited with helping users draw straighter, more symmetrical brow lines even as makeup beginners.
✓The sheer, buildable pigment is specifically praised for preventing the overly dark, artificial brow look that other pencils caused for these users.
Concerns and outcomes summarized from reviews; percentages are approximate.
