— · Cleanser
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4.7
68 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer recommendations and viral status
Multiple reviews mention purchasing after seeing the product featured on YouTube channels (Director Pi, Chaeso) and TikTok, indicating strong social proof and trend-driven demand.
Reputation for sensitive skin tolerance
Consumers specifically sought this product for its gentle, non-irritating formula, with reviews from those with sensitive, combo, and dry skin types reporting it as a safe choice after previous bad experiences with other cleansers.
Repeat repurchase loyalty
Many customers report buying the product multiple times or for several years, citing consistent satisfaction with gentleness and cleaning power as reasons for continued repurchase.
Price and value perception
Several reviews mention the product is reasonably priced or offers good value for money, contributing to purchase decisions among cost-conscious buyers.
Natural/clean ingredient appeal
References to rice extract and fermented ingredients, along with mentions of the product being 'clean' and low-irritant, appeal to consumers seeking natural or mild formulations.
How they use it
Morning cleansing routine staple
Numerous reviews indicate use specifically for morning face washing as a gentle daily cleanser, often without makeup on the skin.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Second cleanser in double-cleanse routine
Several users employ this as a secondary cleanser after makeup remover or cleansing water, appreciating its gentleness after stronger first cleansers.
Daily morning and night usage
Some consumers use it twice daily (morning and night) as their primary or only foam cleanser for routine cleansing.
Seasonal winter usage preference
One review notes particular effectiveness in winter due to lack of post-wash tightness, suggesting seasonal variation in usage patterns.
Layering with other products
A few reviews mention pairing with other skincare steps or using after specific treatments, indicating integration into broader skincare routines.
