Brand Reputation & Trust
Consumers purchased this product specifically because of O HUI's established reputation as a quality skincare brand, with many noting they were eager to try the BB cream after positive experiences with O HUI cushions and other products.
Trial Program Participation
Multiple reviews reference purchasing through trial or ambassador programs, indicating successful marketing through sampling and community engagement initiatives.
Ingredient Quality
The collagen and lifting ingredients attracted health-conscious consumers who valued the formula's skincare benefits beyond basic coverage and were willing to invest based on ingredient reputation.