BOGO/1+1 promotions
An extremely high number of reviews explicitly mention buying because of a buy-one-get-one-free deal, treating it as the main trigger for purchase or trial of new scents.
Affordable price point
Reviewers repeatedly cite the low price and good value-for-money as a reason to buy and to keep repurchasing, even without discounts.
Gifting occasions
Many buyers purchased multiple units specifically as gifts for friends, coworkers, mothers, and bridesmaid/stocking-stuffer boxes, citing its compact size and pleasant scent as gift-appropriate.
Repeat/loyal purchase
A large share of reviews describe this as a 2nd-6th+ repurchase or 'always buy this brand,' indicating strong brand loyalty once tried.
Scent variety and curiosity
Customers often buy multiple variants (Deep Moisture, Gel Waterful, Olive, Intensive Recovery, etc.) to compare textures and fragrances, especially when on sale.