Influencer/celebrity exposure
A large number of reviewers, especially in Japan and among younger buyers, explicitly say they bought it after seeing TXT member Soobin use it in a vlog or livestream.
Value of the double/1+1 pack
Many reviewers cite the two-bottle bundle as a major purchase driver, calling it 'great value,' 'two full-size bottles for the price of one,' or ideal for stockpiling and gifting.
Brand trust and repurchase
Numerous customers say they have repurchased multiple times or trust the Ma:nyo brand generally, often pairing it with the brand's cleansing oil as a set.
Reputation for gentleness on sensitive/acne-prone skin
Reviewers frequently mention buying it specifically because they heard or read it works well for sensitive, acne-prone, or easily irritated skin types.
Word of mouth / gifting
Several reviews describe buying it as a gift for family or friends (mother, sister, boyfriend) after personal satisfaction, indicating strong organic advocacy.