Brand reputation for snail-based skincare
Consumers specifically purchased this product because Dr.G is known for its snail mucin formulations, with some buyers explicitly mentioning they chose it based on the brand's ingredient reputation.
Comparison to luxury primers
Multiple reviews mention buying it after hearing rumors it performs similarly to high-end alternatives like Cle de Peau Beauté primers at a significantly lower price point, attracting value-conscious consumers.
Repeat purchases and loyalty
The product shows strong repurchase behavior with customers mentioning buying multiple bottles ('リピート3本目' = third repurchase), indicating high satisfaction and baseline loyalty to the product line.
Multiple functionality (sunscreen + base + tone-up)
Consumers purchased this product specifically because it combines SPF 50+ UV protection, primer functionality, and tone-up coverage in one product, reducing the number of steps in their routine.
Recommendations from other users
Several reviews mention purchasing after reading positive word-of-mouth reviews describing it as a 'luxury sunscreen' ('大人の日焼け止め' = adult's sunscreen) or seeing samples that they loved.