— · Makeup
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4.7
72 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Social Media Recommendation
Multiple reviewers mention discovering the product through YouTube, TikTok, and influencer recommendations (e.g., 'Saw some YouTube talk about it,' 'I bought it because of a Vidibeach coupon,' 'bought it as a recommendation from a YouTuber'). This is a primary acquisition driver in the target demographic.
Repurchase & Brand Loyalty
Several consumers explicitly state they repurchased after initial satisfaction, indicating strong repeat-buy behavior: 'I haven't bought it before but will absolutely repurchase' and brand loyalty to VIDIVICI's existing product lines drives cross-category purchases.
Gift-Giving & Collectibility
Reviewers report purchasing for friends as gifts and buying multiple colors to build a collection. The cute packaging and aesthetic appeal position it as a desirable gift item, particularly among younger demographics.
Ingredient Reputation (Peptide & Moisture Formula)
Consumers cite the balm formula, peptide components, and moisturizing properties as purchase drivers, with comparisons to premium products like Rhode: 'I heard this is similar [to Rhode] and this is a banger.'
Color Range Versatility
The 10-color range marketed as flattering to both warm and cool undertones encourages purchases across multiple shades: consumers note colors work for 'summer cool' palettes and universally flattering neutral/beige options.
How they use it
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily Lip Care Routine with Frequent Reapplication
Consumers use it as a daily lip balm with frequent reapplication throughout the day, especially around eating/drinking. One reviewer notes applying every 30 minutes due to dryness concerns, while others use it for all-day wear without frequent touch-ups.
Layering with Other Lip Products
Some users apply it as a top layer over other lip tints or bases to achieve desired color payoff, particularly those with darker natural lip pigmentation: 'I often use it as a final layer rather than applying it alone.'
Minimal Makeup Context
Reviewers describe using it as a standalone lip product without additional base or gloss in minimal-makeup routines: 'It goes well with lip gloss' and 'I use it right away because it's written' suggest grab-and-go usage.
Seasonal & Weather-Dependent Use
Mentioned as suitable for different seasons, with some users reporting seasonal preference shifts. One user notes limitation in summer or warm months due to sticky feeling.
