Travel convenience
The individual sachet packaging (30 single-use packets) is the primary driver of purchase, with consumers repeatedly citing portability for trips, business travel, and golf outings as a key reason to buy.
Brand trust and repurchase
Multiple reviews indicate repeat purchases, with customers explicitly noting they repurchase because they trust SKINFOOD and the product delivers consistent results without irritation.
Influencer/word-of-mouth recommendation
At least one review mentions discovering the product through Korean media/comics ("became/manga"), and several note buying after friends recommended it, suggesting social proof drives acquisition.
Gentle exfoliation reputation
Consumers sought out this enzyme powder specifically because it promises effective dead skin removal without the drying effects common in exfoliating products.
Value for quantity
Reviews note that each sachet contains ample product (can be used 2+ times per packet), offering good value compared to traditional powder wash formats.