Brand trust/repurchase
Many reviewers explicitly say they always buy rom&nd or are repurchasing this exact product for a 2nd or 3rd time, citing the brand's consistent quality ('Rom&nd never disappoints').
Comparison to Glasting Melting Balm
A large share of buyers purchased this as a lighter, less sticky alternative to rom&nd's popular Glasting Melting Balm line after hearing about its thinner formula.
Packaging/aesthetic appeal
Several reviewers say they bought it specifically for the cute, sleek stick packaging and new shade names/colors.
Influencer/word-of-mouth recommendation
Reviewers mention buying after a YouTuber recommendation or a friend's suggestion, indicating social proof drives purchases.
Gifting
Multiple reviews describe purchasing it as a gift for a friend or mother, who reportedly were satisfied with the product.