Online hype and word-of-mouth
Many buyers say they purchased after seeing it repeatedly recommended on SNS, YouTube, or by friends/influencers (e.g. James Welsh, a Japanese celebrity), calling it 'the best rated face wash' worth trying out of curiosity.
Repurchase/loyalty
A very high share of reviews explicitly state this is their 2nd, 3rd, 5th or ongoing repeat order, indicating strong repurchase intent once tried.
Sale/promotion pricing
Several reviewers mention buying during Olive Young mega sales or promotional events, citing good cost-performance for the tub size plus a bonus mini rosehip cleanser.
Gifting
Some buyers purchased it as a birthday or friend gift, citing its cute packaging and mochi novelty as good gift qualities.
Ingredient/brand reputation
Reviewers reference the rice and green tea ingredients and mention it was even 'recommended by dermatologists,' reinforcing trust in the formula.