— · Sun care
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4.8
171 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and viral buzz recommendation
Multiple reviews mention discovering the product through social media hype, TikTok trends ('バズってたので買いました'), and friend recommendations, driving trial purchases and subsequent repurchases.
Brand reputation and trusted formulation
Consumers cite prior positive experience with Beauty of Joseon serums and original sunscreen, creating confidence in the Aqua-Fresh variant and motivating upgrades from the original formula.
Comparison to original formula improvement
The newer Aqua-Fresh version is explicitly praised as lighter and more hydrating than the original Rice+Probiotic sunscreen, with multiple 'second time I ordered' patterns suggesting preference-driven repurchases.
Suitability for problematic skin types
Acne-prone, oily, combination, and sensitive skin consumers report purchasing because the product neither causes breakouts nor triggers irritation, filling a gap in the market for effective yet gentle daily sunscreen.
Value perception and 2-pack bundle appeal
The dual-bottle format (50ml×2) is explicitly mentioned as attractive, and multiple reviews note 'affordable and good quality' alongside high-performance claims.
How they use it
Daily morning skincare routine step
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Consumers apply it as the final step after serums and moisturizers, using it as a base under makeup or as part of daily protection routines in humid/sunny climates and summer seasons.
Lightweight makeup base alternative
Multiple reviews describe using it in place of traditional primer or foundation due to its non-greasy, serum-like feel that does not interfere with subsequent makeup application.
Frequency challenges with reapplication
Several users note that while the first application feels excellent, reapplication mid-day can result in pilling, buildup ('like dirt'), or texture changes, limiting practical reapplication without issues.
Year-round use with seasonal preference
Consumers use it consistently year-round, but multiple reviews specifically praise its suitability for summer and hot/humid weather, with some noting it feels better in warm seasons compared to the original formula.
Across multiple body areas
Reviews mention use on face, neck, and back of hands; one user reported 4 months of daily use on these areas from a single bottle, indicating broad application but precise usage frequency data is limited.
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