Influencer and MUA recommendations
Many reviewers cite YouTubers, Instagram, TikTok creators, and even personal makeup artists using or recommending the palette as their reason for purchase.
Cool-toned contour gap in the market
Several buyers, especially in the UK/US and Japan, note it's hard to find a genuinely cool-gray (not bronzer-like) contour, making this palette a standout option.
Repurchase of a trusted brand
Multiple reviewers mention having used rom&nd's lip tints or a previous contour version and repurchasing due to prior satisfaction.
Limited-edition Miffy collaboration packaging
A large cluster of Japanese reviews say they purchased specifically because of the cute Miffy-branded packaging, even when already owning the standard version.
Value/bundle with brush and puff
Reviewers frequently mention the included nose-contour brush and finger puff as a strong value-add justifying purchase, especially during sales.