— · Makeup
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4.7
207 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Viral social media and influencer buzz
Many reviewers explicitly say they bought it after seeing it recommended by Korean makeup artists, YouTubers, TikTok, or 'Korean onni' influencers, describing it as an extremely famous/hyped item.
Strong word-of-mouth and review reputation
A large share of buyers cite positive reviews or high ratings as the reason for trying it, often saying they 'finally' bought it after being curious for a long time.
Repurchase/loyalty
Numerous reviewers mention repeat purchases, stockpiling before sellouts, or switching from other primers (e.g. VDL, Milk primer) to this one permanently.
Sales, coupons, and bundled sets
Several purchases were triggered by discount events, coupons, or gift-with-purchase sets, indicating price promotions effectively drive conversion.
Seasonal/humidity-driven need
Buyers in hot, humid climates or facing summer makeup meltdown specifically purchased it to combat foundation breakdown during heat.
How they use it
Applied as a pre-makeup base/primer step
Used after skincare and sometimes after sunscreen, right before foundation or cushion, functioning as a 'prep' layer to boost adhesion.
Skin concerns raised — and how the product addressed them
✓Most reviewers report the product significantly extends foundation wear time and reduces creasing or melting throughout the day.
✓Many dry or inner-dry skin reviewers say it provides lasting hydration that prevents flaking and dry-patch makeup breakdown.
✓Several reviewers note pores appear smoothed or less visible after application, improving overall foundation finish.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Small amount used per application
Multiple reviewers note using just a half-pump or very small amount, suggesting high product efficiency despite the small 25ml size.
Layered with sunscreen and other bases
Some mix it with sunscreen or apply it between sunscreen and a separate primer/base for extra hydration and hold.
Daily and special-occasion use
Used daily by loyal customers, while others reserve it specifically for important days or long outings when makeup longevity is critical.
Time gap before next step recommended
One reviewer specifically advises letting it set before applying the next makeup layer, otherwise makeup may shift more easily.
✓Combination and oily-skin reviewers generally report reduced midday shine breakthrough without excess greasiness from the product itself.
✓While many sensitive-skin users report no irritation, a smaller group experienced breakouts or hives, indicating inconsistent tolerance for reactive skin.
Concerns and outcomes summarized from reviews; percentages are approximate.
