Repurchase/loyalty
Many reviewers explicitly state this is their 2nd or 3rd bottle, or that they returned to 3CE after trying other brands' glitters.
Influencer/celebrity association
Several reviews mention buying because 'the it girl' or YouTubers/bloggers recommended it, or because they saw it used in shows.
Gift purchases
Multiple reviewers bought it for daughters, friends, or as a gift, citing its cute packaging and universally appealing sparkle.
Unique glitter texture
Buyers were drawn in by the mixed particle sizes (fine and chunky glitter together) which they say looks different from other glitter liners on the market.
Price/promotions
Some reviewers cite buying during sales, coupons, or because it was cheaper than buying at Don Quijote or other retail, indicating price sensitivity drives conversion.