— · Makeup
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4.7
110 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Social Media Hype
Multiple reviews mention purchasing based on Instagram recommendations, social media buzz, and celebrity/influencer endorsements. The product is described as a 'viral' or 'big buzz' item that drove initial purchases.
Repurchase & Loyalty
Numerous customers indicate this is a repurchase (second, third bottle, etc.), demonstrating strong product satisfaction and established customer loyalty despite premium positioning.
Ingredient Reputation & Hydration Focus
Consumers specifically sought out this primer for its reputation as a hydrating, moisture-rich formula—often comparing it favorably to other Korean beauty products and alternatives from brands like Milk.
Price & Promotional Timing
Several buyers mention purchasing during sales or when the product was discounted, suggesting price sensitivity exists but promotional pricing drives conversion, particularly when the official store is sold out.
Dry Skin Solution
Reviews frequently indicate purchase motivation was solving specific dry skin concerns during winter or year-round dehydration, with consumers targeting this product as a dedicated solution for maintaining hydration under makeup.
How they use it
First Step in Routine (Before Sunscreen)
Many users apply the primer immediately after skincare (moisturizer/cream) and before sunscreen, avoiding layering issues that occur when applied after SPF. This order maximizes absorption and prevents pilling.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Mixed with Foundation
Some consumers mix the primer directly into their liquid foundation or cushion foundation rather than applying it separately, creating a glossy base that extends wear time and improves blending.
Partial/Targeted Application
Mixed-skin consumers note using the primer only on dry areas (under eyes, cheeks, nose) rather than full face to avoid excess shine or tackiness on naturally oily zones.
Daily/Frequent Use
The product is used as a daily makeup base for most consumers, with many applying it every time they wear makeup rather than as an occasional treatment or seasonal product.
Seasonal Adjustment
While primarily winter/cold-season focused, some users have adopted it year-round, with summer users applying it before matte or powder foundations to maintain hydration without appearing too dewy.
