Celebrity Endorsement & Bundled Gifts
Multiple reviews explicitly mention purchasing for Wonyoung photocards or because Wonyoung wore it, demonstrating strong influencer-driven demand. The inclusion of collectible items significantly motivates purchase.
Cute Packaging Design
The daisy-themed packaging is repeatedly cited as a primary purchase driver, with consumers viewing it as gift-worthy and aesthetically appealing for storage and display.
Natural Color & Everyday Wearability
Buyers purchase it as an MLBB (My Lips But Better) shade suitable for no-makeup makeup looks and everyday wear without requiring additional makeup.
Gift-Giving Purpose
Several reviews mention buying it as gifts for friends and family, suggesting strong appeal as a cosmetic gift item across age groups.
Repurchase & Brand Loyalty
Multiple reviews indicate repeat purchases of the same shade, with one reviewer noting their 10th purchase, showing high customer retention once satisfied.