— · Cleanser
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4.9
24 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer Recommendation & Social Proof
Multiple reviewers cite YouTube creators and celebrity endorsements (mentions of 'Seo In Young') as primary drivers for initial purchase, indicating strong influence of Korean beauty content creators on international consumers.
Blackhead & Whitehead Efficacy
Consumers specifically purchased this product for its reputation in addressing comedones, with reviews describing visible results after consistent use and direct hand-rolling application.
Repurchase & Loyalty
Several reviewers explicitly state willingness to rebuy and recommend to friends, indicating satisfaction-driven repeat purchase behavior rather than first-time trial.
Skin-Type Specific Options
The product's availability in multiple formulations for different skin types (sensitive, dry, oily) motivated purchases from consumers seeking tailored solutions for their concerns.
Gentle Formula Reputation
Consumers with sensitive or reactive skin purchased specifically because of the PHA ingredient and non-irritating formulation profile, seeking safer cleansing alternatives.
How they use it
Daily Routine Integration
Reviewers describe using the cleansing oil as a consistent daily step, with one noting continuous monthly use for makeup and sunscreen removal as part of their regular cleansing routine.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Hand-Rolling Application Technique
Multiple reviews emphasize rolling and melting blackheads and whiteheads by hand, suggesting consumers use manual massage techniques rather than simple application for targeted efficacy.
Morning & Evening Use
One reviewer mentions using the product with AHA/PHA treatments in morning and afternoon routines, indicating flexibility for use throughout the day.
Seasonal Adaptation
Consumers note using this product in warmer months specifically because it feels lighter and fresher compared to heavier cleansing oils, suggesting seasonal rotation behavior.
High-Sebum Skin Focus
Reviewers with oily skin and excess sebum describe this as their go-to product for managing buildup, indicating it functions well in twice-daily or intensive sebum-control regimens.
