— · Makeup
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4.7
59 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and repeat purchase
Multiple reviewers stated they are returning customers or 'favorite nail polish brand,' indicating strong brand affinity and word-of-mouth credibility among existing users.
Color selection and aesthetics
The 12-color range appeals to consumers seeking variety; reviewers frequently highlight specific shades (pink glitter, mauve, sky blue, lavender) as primary motivators for purchase.
Sale/price-conscious buying
Several reviews mention purchasing during sales or when the price dropped, suggesting price is a consideration factor but not a deal-breaker when colors are desirable.
Social proof and appearance results
Consumers report being drawn to the product after seeing results—shimmery, glossy finishes and the aesthetic appearance of healthier-looking nails drive purchase intent.
Large bottle size and value perception
One reviewer noted appreciation for the larger 14ml size as good long-term value, indicating bottle size is a minor but positive purchase factor.
How they use it
Routine with base and top coat
Most durability-positive reviews involved pairing the polish with base and top coats; several reviewers use it as a base coat or protective layer for nail health.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Multiple thin coats for opacity
Sheer and jelly-like shades frequently require 3–4 thin applications to achieve desired color depth, suggesting users layer applications rather than applying single thick coats.
Short-wear without top coat (3–4 days)
Without additional coatings, consumers reported 3–4 days of wear before visible wear or chipping, scaling to approximately one week with top coat protection.
Standalone and layering use
Reviewers describe using Lement both as a standalone color and as a layering product over other nail polishes, indicating versatile application methods.
Seasonal color selection
Some consumers noted choosing specific shades for seasons (e.g., sky blue for summer), suggesting seasonal color rotation purchase and usage patterns.
