— · Makeup
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4.9
22 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Positive social reviews and influencer recommendation
Multiple consumers explicitly mention purchasing after reading favorable reviews on Naver, TikTok, and from Taiwanese beauty communities, indicating strong word-of-mouth and social platform influence driving adoption.
Competitive pricing and promotional availability
Customers highlight affordable pricing, especially during sales, and mention coupon/promo availability on official sites and retailers like Olive Young, making it an accessible entry point for budget-conscious buyers.
Repurchase commitment
Several reviewers explicitly state they will repurchase or have already repurchased, indicating strong product satisfaction that drives customer lifetime value and retention.
Suitability for Asian skin tones
Reviews specifically mention that shades (particularly #02) are well-suited to Asian skin tones, attracting regional consumers seeking appropriate foundation matches.
How they use it
Daily makeup routine as primary foundation
Consumers describe using it as their main foundation product in daily makeup application, with learning curve noted for optimal application technique.
Flexible finish customization
Users report that the finish can be adjusted from dewy to less dewy depending on primer choice, and it does not require powder to last, offering versatility in application methods.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Long-wearing throughout the day
Multiple reviews emphasize durability and minimal breakdown during extended wear, making it suitable for all-day use including post-exercise or physical activity.
Moderate to full coverage preference
The product appears positioned for consumers seeking visible coverage rather than sheer tint, with users substituting it for previous mattifying methods like blotting papers.
