Cute Mangomee character packaging
Many reviewers explicitly say they bought or repurchased primarily because of the removable 'ぺちゃんこくま/Mangomee' charm attached to the slide mechanism, calling it a 'pake-gai' (package purchase) motivator.
Influencer/YouTuber recommendation
Several reviewers mention discovering the product through beauty YouTubers or a favorite influencer's recommendation before purchasing.
Repurchase/brand loyalty
A notable share of reviews are explicit repeat purchases, with some users stating they have repurchased 4-10+ times and consider it their go-to brow pencil.
Innovative slide/chisel design
Curiosity about the unique katana/chisel-shaped, slide-out (non-sharpening) mechanism drove first-time trial purchases for users tired of traditional round or triangular pencils.
Gift-giving
Reviewers mention buying extra units as gifts for mothers, sisters, and friends due to the appealing color range and packaging.