Miffy character collaboration
An overwhelming number of reviews cite the Miffy-branded packaging and embossed pan designs as the primary reason for purchase, with many buyers self-identifying as Miffy fans who bought it specifically for the collab.
Cute/collectible packaging
Even outside the Miffy tie-in, reviewers repeatedly say they bought the product on sight because of how adorable the compact and case design looked ('パケ買い').
Brand loyalty / repurchase
Several long-time rom&nd customers say they buy every new palette release and consider this one of their favorite eyeshadow formulas, indicating repeat-purchase behavior.
Gift purchase
Multiple reviewers bought the palette as a birthday or general gift for friends/family, often mentioning the recipient's love of Miffy or rom&nd.
Price/sale promotions
Some buyers mention purchasing during a coupon or sale event, citing affordability as a deciding factor.