— · Makeup
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4.7
88 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Loyalty to NAMING cushion line
Many consumers explicitly stated they purchased the foundation after loving the brand's cushion version, citing desire to try other products from the same trusted brand.
Promotional pricing and bundle deals
Multiple reviews mention purchasing during sales events (OliveYoung big sales, bug pricing) and being incentivized by the included spatula bonus, driving impulse and value-conscious purchases.
Recommendation and word-of-mouth
Some buyers noted learning about the product through makeup salons in Korea using it, online reviews suggesting mixing with BB creams, and influencer-driven content.
Ingredient and formula reputation
Consumers appreciated the brand's reputation for quality formulations, particularly the lightweight and hydrating texture that doesn't dry out skin.
First-time liquid foundation purchase
Several beginner makeup users selected this product as their entry into liquid foundations due to the spatula tool and ease of application.
How they use it
Single coat application for buildable coverage
Multiple reviews note that the product works best applied thinly in one coat rather than layering, with consumers appreciating the buildable nature without heavy appearance.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Spatula application method
The included spatula is frequently mentioned as a primary application tool, though some users noted they prefer using hands or pads for easier control, particularly beginners.
Blending with other products
Several consumers reported mixing the foundation with BB creams or using it in combination with other bases to customize coverage and finish.
Daily base makeup routine
Users describe incorporating it as their primary base product in regular makeup routines, with reports of all-day wear without significant breakdown.
Seasonal use preferences
Consumers noted it works well for summer and warm seasons due to its semi-matte finish, though some dry-skinned users appreciate its hydrating properties year-round.
