Color-correcting versatility
Many buyers purchased specifically for the three-in-one green/peach/beige system to neutralize redness, dark circles, and dullness in a single compact pot.
Word-of-mouth and influencer/YouTuber buzz
Multiple reviewers (Japanese and Korean markets especially) say they bought it after seeing it recommended by YouTubers, makeup artists, or viral social posts.
Repeat/loyal purchase
A notable share of reviews are 2nd-4th repurchases, with some customers stating this is their long-term 'holy grail' or the only concealer they use.
Affordable price-to-performance
Reviewers frequently cite it being 'cheap' or 'good value' relative to competing Japanese/Western brand concealers and color correctors.
Gifting
Several buyers bought it as a gift for daughters, mothers, or friends, citing the compact pot format and known brand reputation.