— · Cleanser
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4.9
26 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Word-of-Mouth Recommendations
Multiple reviewers mention purchasing after recommendations from beauty influencers (notably Isabae) or due to the product's fame and online buzz on platforms like Instagram and TikTok.
Reputation for Sensitive Skin Safety
Consumers specifically sought this product because they have sensitive or reactive skin and trusted Lagom's reputation for being gentle and non-irritating.
Repeat Purchase Loyalty
Several reviewers explicitly state they have been repurchasing for 'several years' or continue to buy because they trust the consistent quality and performance.
Bundle Value & Gift-Giving
The double set format with included cleansing milk attracted buyers looking for value; some purchased as gifts for family members.
Proven Efficacy for Problem Skin
Consumers bought it seeking solutions for acne-prone, oily, or congested skin after hearing claims about cleansing power.
How they use it
Daily Face Washing Routine
Most reviewers use it as part of their regular daily skincare, particularly emphasizing evening use for makeup and sunscreen removal.
Morning & Evening Cleansing
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Several specifically mention using it twice daily with strong recommendation for evening cleansing as a primary use case.
All Skin Types & Seasons
Reviews indicate it is used year-round and works across oily, sensitive, and dry skin types without adjustment by season.
Single-Step Cleanser
Consumers describe using it as their primary face wash without layering or multi-step cleansing protocols, appreciating its gentleness and efficacy in one step.
Makeup & Sunscreen Removal
Multiple reviewers specifically note its effectiveness at easily removing sunscreen and makeup, making it their preferred evening cleanser.
