Influencer and makeup artist recommendations
Many reviewers say they purchased after seeing YouTubers, Instagrammers, or professional makeup artists recommend the product, particularly for its color-correcting shades.
Brand trust and repurchase
A large number of reviews are repeat purchases ('リピ2本目', 'repurchased!'), often from users who already use other VDL products like the cushion foundation.
Sale price and discounts
Several buyers mention buying during Olive Young mega sales or discount events, citing better value than usual full price.
Sample-to-full-size conversion
Multiple reviewers tried a sample or mini size (often bundled with another purchase) and were satisfied enough to buy the full-size product.
Shade variety for personalized color correction
Buyers appreciated having yellow, blue, green, and pink shades to specifically target sallowness, dullness, redness, or lack of radiance, often buying multiple colors over time.