Brand reputation and trust
Multiple reviewers mention purchasing specifically because they trust WAKEMAKE's existing matte lip formulations and wanted to try new colors in this line.
Color variety and aesthetic appeal
Consumers are drawn to the extensive 15-color range and the appealing visual presentation of shades, particularly nude and cool-toned pinks that photograph well.
Set offerings and promotions
Several reviewers specifically highlight purchasing the set version (multiple colors bundled) as exceptional value and express desire for individual color re-purchases.
Influencer and professional endorsement
One reviewer notes the product was monitored by a well-known Korean makeup artist, influencing their purchase decision despite initial hesitation about matte formulas.
Blur lip trend adoption
Multiple consumers mention buying because blur lip products are trending across brands and they wanted to test this version.