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4.6
117 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Tear-duct and under-eye highlight trend
Most purchases are driven by the Korean trend of using pencil liners for aegyosal (aegyo-sal / tear-duct) makeup. Consumers specifically seek this product for brightening and defining the under-eye area with warm, creamy shades.
Repurchase loyalty
Multiple reviewers mention this is their 3rd–5th purchase ("5本目？くらいのリピート"), indicating strong satisfaction and habit formation despite minor drawbacks like fragility.
Color range and versatility
The 7-color offering appeals to consumers looking for multi-use options—shades work for under-eye highlighting, inner corner accents, waterline application, and blending over gel/pencil liners.
Price and value perception
Reviewers frequently note good value for money and affordability, making it accessible for repeated purchases and gifting.
Gift and social proof
Some purchases are motivated by gifting and positive social media reviews on platforms like Olive Young, with consumers buying based on high ratings before trying themselves.
How they use it
Primary use: tear-duct and under-eye brightening
Dominant application is on the lower waterline and tear-duct area (애교살) to create a brightened, youthful look, often layered with eyeshadow for blended effect.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Secondary: eyeliner filling and blending
Many consumers use it to fill in gaps between lashes or to soften/blend hard gel or pencil eyeliner edges for a more natural finish rather than as a standalone liner.
Inner corner and nose highlights
Some advanced users apply it to inner eye corners and even nose bridges for highlighting, leveraging the pencil's precision tip and light, shimmery shades.
Waterline application
Frequent use on the upper and lower waterline for definition and eye-opening effect, with reviewers noting it holds well without irritation for this sensitive area.
Quick-set routine requirement
Reviewers note the product sets quickly (within seconds), so adjustments and blending must happen immediately after application; once dry, it is difficult to move.
