Social media / TikTok virality
Multiple reviewers explicitly say they bought it after seeing it trend on TikTok or reading many positive reviews online.
Reputation for oily/acne-prone skin
A large share of buyers sought it out specifically as a non-greasy, non-comedogenic option after struggling with other sunscreens that broke them out or looked oily.
Repurchase/backup buying
Many long-term users mention this being their second or third purchase, buying backups or stocking up during sales because they 'never want to be without it.'
Comparison shopping vs other K-sunscreens
Reviewers frequently compare it favorably to alternatives like Anessa, Skin1004, or the brand's own 'pink' sunscreen, choosing this fluid for its lighter, more matte finish.
Gifting
At least one reviewer purchased it as a gift for a parent who then also became a fan, indicating some gift-purchase behavior.