Influencer & Celebrity Endorsement
Multiple reviews mention purchasing specifically because Han Hye-jin (Korean actress) advertised the product, driving awareness via trend-setting platforms like Olive Young Korea.
Bundle Value & Promotional Pricing
Consumers cite favorable pricing during promotional events and the inclusion of a complementary oil wash (105ml) as key purchase drivers, with several noting they bought during seasonal sales.
Repurchase & Loyalty
Numerous customers explicitly state this is a repeat purchase, indicating strong satisfaction and willingness to buy again despite the premium price point.
Cellulite Reduction Claims
Several reviews mention purchasing with expectations of cellulite reduction and skin tightening, though they acknowledge results require sustained use (1–2 months) and parallel use with additional tools like massage rollers.